Trusted by the World’s Leading Brands
EPIC B2B is a service of Stacey Moore Studio. We've been helping distinguished clients and customers build authority and grow revenue for over 25 years.
Subscribe for as little as $8k per month. Our world-class team will create professional b2b content tailored to your target audience and goals. Hand your content anxiety to EPIC B2B today and sleep better tonight.
Content marketing is one of the most effective ways for b2b companies to generate leads and grow their business.
The problem is that it's expensive to hire the team of experts—strategists, writers, editors, designers, and b2b marketers—needed to execute a successful content marketing strategy. Most companies don't have the time, budget, or in-house talent necessary to create high-quality, relevant content on their own.
If you're not using content marketing already, it may be because you don't have the expertise or resources required to create quality content. Perhaps you're trying, but aren't getting the visitors, qualified leads, or sales you want and deserve from your content marketing efforts. Maybe your in-house team just can't keep up with demand.
In any case, EPIC B2B can help! We are an experienced b2b content marketing company with expertise in creating compelling content that helps you connect with your target audience and attract new customers. Our B2B content marketers know how to develop effective digital marketing strategies that include organic traffic, sales funnels, email campaigns, and more.
Work with EPIC B2B, and we'll help you generate more leads through our proven strategic b2b content marketing approach. Unlike other agencies, we become a dedicated marketing partner.
Why do so many B2B companies rely on content that's boring, stale, or just plain wrong? In theory and in practice, content marketing is all about quality. It's about creating useful, entertaining, and educational content that helps your prospects learn more about your industry. It's about giving your prospects and customers clear information that helps them solve their problems. It's about getting your prospects to trust you so when they need to make a purchase, they will choose your company. If it's about quality, why do so many B2B marketers treat their content marketing strategy as an afterthought?
The simple secret to successful b2b content marketing with high ROI is twofold—start with strategy and stop settling for sub-par content. If you want to stand out from the crowd and garner more respect from your customers, quit cutting corners and invest in high-quality strategic inbound marketing that gets results.
What you put out into the world is a reflection of your company. That is why it's important to ensure that all of your content is polished and professional. If you were going in for a sales appointment, you would never show up wearing pajamas, so don't publish anything that doesn't represent the best side of your company! We'll take care of everything so that you can look like a million bucks.
How else do you make your business stand out? Nobody likes to read generic content or boring, monotone writing. Readers want to feel like they’re part of the story and find a way to relate to it. We use the best of both humanity and technology—experts and sophisticated algorithms—to create compelling work that captures the attention of site visitors and converts visits into measurable business results.
Great b2b marketing converts. There’s science behind the persuasion process and we use it to create content that converts. Not only that, we make sure everything is personalized for your business, industry, and ideal buyer personas so you can get an edge on your competition with tailored content.
Engaging content has a clear and concise message. It is interesting, not dull or repetitive, draws in the reader somehow by being entertaining enough to encourage them to take action. Businesses need to understand this to create compelling material that will resonate with their audience.
Persuasive content has a specific goal in mind to change the reader's opinion or behavior. It uses facts, logic, and emotion in a way that makes it hard for readers to disagree with its conclusion. If you want your message to be heard and taken seriously, it should be researched well and have an appropriate tone of voice behind it.
Informative content provides the reader with information, not just entertainment. It gives your ideal buyer knowledge they care about, most often in the form of an article or blog post. Informative content is a great way to get your ideas across in a credible manner without having them question their source's credibility.
Content that converts well is content that the customer finds interesting. Having a high click-through rate leads to more conversions, and it means your content has done its job of catching their attention. Quality, relevant content with a clear call to action will convert better than less engaging content.
Every client starts on our minimum plan with an $8k monthly budget. Ramp up anytime based on how fast and how much you want to grow. Cancel anytime.
You'll answer questions about your business and schedule a call with a certified strategist. We'll chart the smartest path to your goals and our team will get to work.
We will deliver the content agreed to in our planning session. Your EPIC content will engage, persuade, inform, and convert. We'll measure, evaluate, and repeat monthly.
With our innovative research methods, we will find your ideal audience and help you understand what they want. We have the perfect team to speak with them in order to unveil their wants and needs. This is a crucial phase for your company as it can be used to identify any potential gaps that need filling or holes that need covering up.
Content marketing should always be planned around specific goals and objectives, and not just because you "think" it's a good idea or people will enjoy reading it. You might think it's obvious, but we see clients with no direction doing content for the sake of writing content, hoping for ROI without ever even asking what they want to get out of the project in the first place.
The production process begins with creating the material that will address your customers' needs and lead them to action. Next comes sharing this content within your target audience's community and measuring results. The last step is to iterate on these steps so that you're always improving based on what people respond to most positively.
Life before and after EPIC B2B
"I felt overwhelmed by the amount of work that needed to be done. I didn't know where to start or what my next steps should be. I was worried about how much it would cost and if an agency could really help me with my goals."
"My competition had better-looking websites, blogs, and social media pages than me. I felt they were outsmarting me"
"I was struggling to produce high-quality content, losing potential customers because of the lack of content, and wasting money on outdated marketing strategies."
"I'm feeling more confident about our content marketing. We have time to focus on core business activities."
"We are able to attract and retain top talent with a compelling employer brand. The company has a clear vision for the future, which helps me make better decisions. I feel like a weight was lifted off of my shoulders."
"My company's website has a more compelling message with clear calls to action. Our social media channels are updated daily with new content. We are getting more leads."
When it comes to maximizing organic search engine traffic for b2b brands, short-form blog posts simply don't cut it. The best way to get your content found is through quality long-form blog posts that provide a lot of value. They are more relevant and useful for searchers and will get you organic traffic from search engines like Google or Bing.
Thought leadership is a hot topic on the B2B marketing circuit, but simply providing value isn't enough to be considered thought leadership. Thought leadership content needs to bring new ideas and a sense of genuine thoughtfulness to the table. It's not a quick fix or silver bullet, but when done right, it can have a lasting impact on the success of a business.
Infographics are a great way to present complex data in an easy-to-understand format. They can be used to educate, inform, or persuade an audience. Infographics are particularly useful for social media posts as they're quick and simple to read. This is a great way of getting your message across without long blocks of text that people may not take time to read when scrolling a feed.
White papers are an essential tool in any b2b content marketing arsenal. A well-written white paper can provide a ton of value to a reader and help them see your business as an expert in its industry. It takes the customer through your product or service step-by-step and shows them both the benefits of using it and why it is better than the competition.
Books are a great way to add value to your marketing. They can serve as lead magnets, positioning you as an expert in your field. You can use books and ebooks to collect data or create a mailing list. A book is also a good way to open dialogue with potential customers. You can use it as an entry point to your sales funnel or send it as a gift to qualified prospects.
Each subscription is custom designed based on your goals and budget. Your strategist will work with you to select the right mix of pieces to include in your monthly plan.
Subscribe today and get your hands on EPIC B2B content tomorrow